Challenge
Enterprise VR is an unforgiving medium: get it wrong in one direction and you're making people sick, get it wrong in the other and you've built something nobody learns from. Production is highly technical, user tolerances vary, and at scale, creative quality degrades fast unless you build systems that defend it.
That's why most VR studios didn't survive their first three years. I was at Strivr for eight. My job was threading that needle across 400 experiences.
Emotion drives memory.
Solution
I built the content studio at Strivr from the ground up, developing production standards, creative pipelines, and a shared language centered on one thing: the learner. Not the user, not the viewer — the learner. That one-word distinction shaped every creative decision we made. We borrowed freely from film, theater, and entertainment, then broke from all of them the moment those techniques stopped serving learning. Where others mistook polish for presence or treated budget constraints as creative limits, our standard was different.
If an experience didn't feel genuinely human — real environments, real performances, real tension — it was just another training module. Presence was the measure behind every decision. Build it, maintain it, never break it. Not for a budget constraint, not for a client note, not for a production shortcut.
Outcomes
Over eight years I was trusted to define what the studio was becoming. I architected the off-the-shelf product strategy that opened a new revenue tier, co-developed a hybrid CG pipeline that expanded what we could make, built a fractional workforce model that let us scale without breaking, and led Strivr's first experiences on Apple Vision Pro. The systems I built made the work repeatable at scale.
- 400+Experiences produced under my creative leadership
- 1M+Frontline learners across Fortune 10–500
- 50%Faster delivery through systems I built
- 96%Reduction in training time for Walmart's 2.2M associates
- 97%Of Verizon associates felt more prepared after VR safety training
- 60+Walmart experiences grown from a single pilot